Richer Group's digital transformation

Context: Founded over 60 years ago, Groupe Richer is a family business that has become a major player in lawn and landscape sales in Quebec. To keep pace with growing competition, the new generation at the helm of the company decided to invest in its digital transformation to increase productivity and continually improve the customer experience.

To support it in this transformation, Groupe Richer mandated Ciao, owner of the Addio Commerce™ e-commerce solution, which is now at the heart of Groupe Richer's solution and seamlessly integrated into its ecosystem. In concert with the Richer Group team and in consideration of its strategic objectives, a digital transformation roadmap has been put together and is taking shape taking into account the company's seasonal activities.

Our role in the mandate :

•   UX and user path analysis

Web development

•  Development of the e-commerce platform

Ciao team:

•   1 project manager

•   1 analyst

•   1 designer

•  4 developers

Technologies:

•  Development language: ReactJS

•  Framework: nextJS

•  Infrastructure: Google Cloud

•  NoSQL database

•  External services: Postmark, Twilio, Stripe, Nuveipayments, Addio Commerce API

Result: Groupe Richer has substantially increased its online sales in recent years, and has reduced or eliminated many non-value-added activities. It stands out from the competition with its sales practices and tools, which are based on the very latest industry trends. Ciao is proud to be associated with a Quebec flagship in the landscaping industry.

Customer testimonial: Our order management platform is changing the reality of our business. We are much more productive thanks to these improvements. We really enjoy working with the Ciao! team. It's a solid partner for years to come."

- Michèle de Repentigny, Marketing Director, Groupe Richer